DON'T STOP LOOKING FOR NEW CUSTOMERS

 
Where do some business owners and sales pros fall short?
 
- They fret over the economy
- They wait for things to turn around  
- They fail to maintain their focus
- They get bogged down in paperwork
- They spend more than 90% of their time doing "stuff" as opposed to
  spending it on "sales-related activities" - prospecting, building-
  relationships, asking for referrals, studying their territory, and face-
  to-face appointments with customers
- They spend only 10% of their time looking for NEW customers
 

I advised him to spend 85% of his day on the phones looking for new business, and asking for referrals. He called on old customers he hadn't contacted for years. He spent more face-to-face time with his best customers. Gradually, they increased their orders. He did his paperwork in the evening and on weekends.  He looked at the websites of his three biggest competitors and upgraded his sight to look far superior.
He took his best customers to lunch and thanked them for their business. He sent a small but meaningful gift to customers located in other states with a note thanking them for their business.   
 
He also asked his employees where they thought money was being wasted, and where they thought he could cut costs. He set up an incentive program for any employee who could refer business to his company or bring information from the field.  
 
As business increased, he implemented clever advertising campaigns that caught the attention of prospective buyers. He exhibited in his industry trade show but this time, he was prepared with effective preshow marketing strategies that drove new customers to his booth.
 
He's getting back on his feet now and business has been growing steadily.   
 
Never stop looking for new customers. Maintain your focus, spend more time on the phones, thank your best customers for their business and think of new ways to outshine your competition.  To learn more, visit
 
http://www.howtogetmorenewcustomers.com