MOTIVATE CUSTOMERS TO BUY WITH POWERFUL WORDS AND PHRASES

You'll find it easier to motivate prospects if you memorize and apply powerful words and phrases. These work:
"
What customers keep telling us about..."
"What customers keep telling us about our dealership is that we have the best service they have ever had from any other dealer organization. We are proud of this."

"What we keep hearing from our customers ..."
"What we keep hearing over and over from our customers is how much they love the design and durability."

"It's been my experience that ..."
"It's been my experience that this is the most precise cutting tool out there. Before taking this position in sales, I used to work in a machine shop. I operated it myself."

"I believe ..."
"I believe wholeheartedly you are going to love this car!"

"I'm confident that ..."
"I'm confident this is the best value-added package available. None of our competitors can compete with us."

"Take a look and see for yourself ..."
"Take a look and see for yourself how easily maneuverable this machine is."

"That's a good point."
"That's a good point. You are not the only customer who feels that way. Other customers have felt that concern. What they found is that our machine allows them to harvest their crops much faster than our competitor's machines and with more comfort." (This is what you call the feel, felt, found approach.)

"I'd be happy to..."
"I'd be happy to be present during the installation if it would make you feel more comfortable."

"I want to do business with you."
"I want to do business with you. I am impressed with your team and your passion for the business."

You may have the best product or service, the smartest marketing and advertising campaigns, and the best customer service but, if don't apply powerful words and phrases, it really won't make much difference.
An Exerpt from Christine Corelli Speaks